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Your client is not sure how to react, and has asked BCG for assistance with its distribution strategy. This leads to either missing details or poor sentence structures. Airdri - an eyecatching display Peter Redfern, who spoke about the environmental management systems he is working on at EcoCampus and Loreus.
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Six months out of HBS, a frustrated classmate calls you to complain that the fast food burger joint that he bought has been steadily losing money for the last 3 months. Inthe term guerrilla marketing was introduced by Leo Burnett 's creative director Jay Conrad Levinson in his book Guerrilla Marketing.
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Estimate the current stage in product life cycle and its implications for marketing decisions for the product.
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